FOR IMMEDIATE RELEASE
June 2004

Lavinia's World
Introduces The Ooshes

NEW YORK, NY – June 2004 – Lavinia's World is a place of. . .
Adventure. . .Learning. . .Excitement. . .Fun. . . Curiosity. . . Culture. Lavinia's World: A Good Place To Be A Kid, the next place to be at Licensing Show 2004!

At Licensing Show 2004, Lavinia's World is introducing the Ooshes, a collection of 22 plush toys - ten 18-inch-tall Huggable Ooshes, and 12 six-inch-tall Mini-Oosh collectible key chains, based on characters from the book series The Little Stories of Manoosh & Baloosh - and unveils plans for The Ooshes, a television series of nature "docu-comedies" for viewers six years and younger available for licensing development.

Dedicated to children and their families, Lavinia's World invites children to discover the world around them and makes learning fun. Smart, educational, and full of adventure, Lavinia's World takes children down this path through three distinct book series and product lines, each intended for a different age range:

• The Little Stories of Manoosh and Baloosh (ages three-to-six). Two adventurous peas and their flora and fauna friends learn about the world's natural phenomena.
• Softi's Adventures (ages four-to-seven). Hamster Softi, his best friend Tally and the supercharged Robosofti are intrepid explorers eager to discover how the world works.
• The Kyss Family Mysteries (ages six-to-nine). Twins Ophelia and Brian Kyss travel around the world with their family, solving mysteries with the help of their dog, Chops, and computer wizard, Dr. Abelard Kwizmore.

Lavinia's World also includes such paper goods as drawing pads, address books, alphabet puzzles, and bingo number games, and such premium items as a Chinese checkers travel game, key chains, hats, mugs, and t-shirts.

Representing licensing rights for Lavinia's World mass market retail in-store promotions is thirty-year York Management veteran Bob Ellman with RLR acting as company founder Lavinia Branca Snyder's book agent. All Lavinia's World characters are fully trademarked and copyrighted.

Lavinia's World: A Great Place To Be A Kid. . . The Next Place To Be In Children's Licensing,

CONTACTS:
P&F Communications/The Berney Group, (212) 861-2100
Bill Douglass, Jeff Lovari, Ray Forsythe

Lavinia's World, (212) 585-2341
Kellie Hendry

Join us at Lavinia's World in Booth 4354 at Licensing Show 2004.
For the complete Lavinia's World product line, visit us at www.laviniasworld.com

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